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In the ever-evolving world of design, artificial intelligence is opening new doors to creativity, allowing designers to explore possibilities that were once unimaginable. One of the most intriguing projects in this space comes from SPACE10, IKEA’s research and design lab, which has used AI to reimagine classic IKEA furniture with a fresh perspective. By training generative AI models on vintage IKEA catalogs from the 1970s and 1980s, the team has created a fascinating blend of past aesthetics and futuristic possibilities.
Image Credits: Joss Fong and Áron Filkey/courtesy Space10
SPACE10 collaborated with video journalist Joss Fong and designer Áron Filkey to develop a unique AI-driven approach to furniture design. Using the DreamBooth fine-tuning technique, they created custom AI models based on archival IKEA catalogs. These models learned the distinctive characteristics of past IKEA designs, allowing AI to generate new furniture concepts inspired by retro styles.
Image Credits: Joss Fong and Áron Filkey/courtesy Space10
The project demonstrates how designers can use AI tools not as a replacement for creativity but as a means to explore countless design variations at an unprecedented speed. The AI-generated concepts provide a starting point, while human designers apply their expertise to refine, adapt, and bring these ideas to life.
Image Credits: Joss Fong and Áron Filkey/courtesy Space10
Despite AI’s ability to generate stunning furniture designs, the project highlights the irreplaceable role of human judgment in the creative process. AI lacks an understanding of materials, manufacturing techniques, and the physics of real-world construction. Designers must act as curators, selecting viable ideas from AI’s limitless output and ensuring that concepts are practical, functional, and true to IKEA’s philosophy of affordable, well-crafted furniture.
Image Credits: Joss Fong and Áron Filkey/courtesy Space10
The SPACE10 project is a glimpse into the future of AI-assisted design, where technology becomes a powerful brainstorming tool rather than a standalone creator. By mixing different AI models and inputting sketches or descriptions, designers can explore multiple creative paths in a fraction of the time it would take using traditional methods. This project is a testament to how AI can be harnessed to expand creative potential while preserving the craftsmanship and expertise that define great design.
Image Credits: Joss Fong and Áron Filkey/courtesy Space10
As AI continues to shape the design world, projects like this demonstrate that the best results come from collaboration—where technology provides inspiration, and human creativity brings it to life.
